“1. When poets give public readings, they should spend part of every program reciting other people’s work--preferably poems they admire by writers they do not know personally. Readings should be celebrations of poetry in general, not merely of the featured author’s work.
2. When arts administrators plan public readings, they should avoid the standard subculture format of poetry only. Mix poetry with the other arts, especially music. Plan evenings honoring dead or foreign writers. Combine short critical lectures with poetry performances. Such combinations would attract an audience from beyond the poetry world without compromising quality.
3. Poets need to write prose about poetry more often, more candidly, and more effectively. Poets must recapture the attention of the broader intellectual community by writing for nonspecialist publications. They must also avoid the jargon of contemporary academic criticism and write in a public idiom. Finally, poets must regain the reader’s trust by candidly admitting what they don’t like as well as promoting what they like. Professional courtesy has no place in literary journalism.
4. Poets who compile anthologies–or even reading lists–should be scrupulously honest in including only poems they genuinely admire. Anthologies are poetry’s gateway to the general culture. They should not be used as pork barrels for the creative-writing trade. An art expands its audience by presenting masterpieces, not mediocrity. Anthologies should be compiled to move, delight, and instruct readers, not to flatter the writing teachers who assign books. Poet-anthologists must never trade the Muse’s property for professional favors.
5. Poetry teachers especially at the high school and undergraduate levels, should spend less time on analysis and more on performance. Poetry needs to be liberated from literary criticism. Poems should be memorized, recited, and performed. The sheer joy of the art must be emphasized. The pleasure of performance is what first attracts children to poetry, the sensual excitement of speaking and hearing the words of the poem. Performance was also the teaching technique that kept poetry vital for centuries. Maybe it also holds the key to poetry’s future.
6. Finally poets and arts administrators should use radio to expand the art’s audience. Poetry is an aural medium, and thus ideally suited to radio. A little imaginative programming at the hundreds of college and public-supported radio stations could bring poetry to millions of listeners. Some programming exists, but it is stuck mostly in the standard subculture format of living poets’ reading their own work. Mixing poetry with music on classical and jazz stations or creating innovative talk-radio formats could re-establish a direct relationship between poetry and the general audience.
… watch the ancient, spangle-feathered, unkillable phoenix rise from the ashes.” ~ Dana Gioia